Unless you have been living under a rock, I am sure you are aware that in addition to Halloween, October is also Breast Cancer Awareness Month. To help fight the disease, many companies “go pink” in October offering pink packaging and products for sale with a portion of the proceedes benefiting the Susan G Komen Foundation. Yoplait is one of those companies.
For 13 years, Yoplait has been encouraging yogurt fans to collect pink Yoplait lids (available in grocery stores in September and October) through its “Save Lids, Save Lives” campaign. Each collected lid (redeemed by December 31, 2011) equals a $.10 donation by Yoplait to Susan G. Komen for the Cure up to $2 million. It is a small thing consumers can do that adds up to a big donation, to date Yoplait has donated more than $30 million to the breast cancer cause through all of its breast cancer initiatives. And you can be part of the donation all for eating some yummy yogurt that is good for you too.
Those who have participated in the program before will be excited to learn that for the first time this year lids can be redeemed online. Sweet, now you don’t even have to spend postage to help the cause. Plus, Yoplait will track pink lids redeemed by zip code to make sure funds generated from your lid collection go back to local breast cancer programs in your community. (So be sure to include your zip code when you redeem online.)
This post, and the lids I will collect are dedicated to my aunt who is fighting a brave battle against this disease. I love you!
BUY IT – In addition to donating $0.10 per lid redeemed, Yoplait is also offering a coupon for $0.30 off any (1) variety Yoplait Yogurt cup (Includes Original, Light, Thick & Creamy, OR Whips!). So you can save money while buying something that is good for you and supports beast cancer research – it’s a win-win-win.
GIVEAWAY– One lucky reader will win a Yoplait prize pack that includes two coupons one free Yoplait yogurt core cup product, a Yoplait pink lid collection kit, a Tote bag, a Heart-shaped key holder, a Hope Journal and a Pen.
Disclosure – The Yoplait prize pack, information and coupon have been provided by Yoplait through MyBlogSpark.