The Build A Bear Expereince Has Gone High-Tech


Build a Bear is a little girl’s dream come true. Pick out a furry friend, fill it with fluff and then accessorize until your heart is content. I’ve been a fan of the simple model since I built my first bear with my husband before we were even married. Mr. Fluffy Bones still a member of our family 10 years later.

The simple (and wonderful) experience inside a Build A Bear Workshop has remained fairly unchanged since the beginning, until now. The new, high-tech experience includes giant touch-screen computers, a new personalization model, even more sound features and a digital bathtub that is like a giant game. 

The Build A Bear Workshop at The Florida Mall in Orlando, Florida recently underwent a drastic overhaul and reopened as a newly imagined store enhanced with innovative technology to provide a richer, more interactive experience. And after visiting the new store, I have to tell you — it is so cool and the kids eat it up. 

Build A Bear Workshop

After much debate, my girls finally picked out new friends to bring home. My oldest chose Twilight Sparkle while my little one chose a Minnie Mouse Bear that is exclusive to the Florida Mall and Disneyland locations. (She is also available online, but only available in these two locations to create.)

BTW – While chatting with the manager, I learned that the Florida Mall location has a number of Disney-themed accessories that are unique to this location (and Disneyland). If you are ever in Orlando, this is the place to be for Disney-themed Build A Bear creations.

Love Me

The all new Love Me station utilizes a touch-screen computer built into the table top and bar code to allows guests to customize their furry friends with special personality attributes displayed as emoticons on an interactive table. It’s like a giant iPad, and my girls had no problem navigating the ability to add unique traits – like brave, silly, and smart – to their red satin heart, which is added to their stuffed animal during the Stuff Me process.

Build A Bear Workshop Love Me Station

Hear Me

After assigning special traits to their bears, we were off to the Hear Me station. Here the interactive touch screen allows guests can select and load popular digital downloads to their fully friends. By digitalizing the downloads Build A Bear Workshop is able to offer a wider selection, which can also be easily updated. Selections include current music, sounds and even their own voice loaded onto a chip to further personalize their stuffed animal. 

Build A Bear Workshop Hear Me Station

Stuff Me

Next it is time for the Stuff Me station to bring friends to life. The new tech allows Build A Bear Workshop employees scan the friend’s tag to read the traits entered at the Love Me station further drawing guests into the experience. My girls were amazed when the employee at the Stuff Me station knew exactly what traits they chose for their friends. Since birth dates are also entered at the Love Me station, employes are also alerted to birthdays too. Having had a birthday two weeks before our visit, my little one was thrilled to receive a special birthday sticker.


Fluff Me

My favorite station is Fluff Me. Remember the old plastic bath tub and brushes? Bye-bye. The new Fluff Me station is a completely interactive digital bath tub with Microsoft® PixelSense technology (a way cool touch screen). The tub magically recognizes items as they are placed on it and reacts with sensory effects such as virtual bubbles that appear when play soap is placed on the “water surface.”

Warning – My girls would have stayed at this station all day. It was really neat.

Build A Bear Workshop Fluff Me Station

Name Me

Finally, even the Name Me station has gotten an overhaul. No more sticky keyboards, just scan your friends bar code and use the touch screen to name your friend. With the digital viewfinder or “Bear-O-Scope,” guests can “see” the special attributes they added to their stuffed animal at the Love Me station. When you are all done, you can create a one-of-a-kind birth certificate that includes a photo of their new furry friend. Even the birth certificate has been updated. Instead of printing text on a preformed certificate, the entire certificate prints out. This allows Build A Bear Workshop to add custom designs like My Little Pony certificates. 

Build A Bear Workshop Name Me

At the heart of the store, Build A Bear Workshop is still about creating new fluffy friends and dressing them in the cutest accessories. But the new tech makes the whole experience feel even more special. With plans to open 20-25 new high-tech stores in 2013, I hope you get the new Build A Bear Workshop near you soon. If not, come visit our new store at the Florida Mall. It was totally worth the hour+ drive to check it out. 

Build A Bear

9 thoughts on “The Build A Bear Expereince Has Gone High-Tech”

  1. That is cool that they went all high tech, but I really love the old fashioned way — especially when they help you choose the heart and put it in your pet.

    I so want a Rudolph. Guess I better get over there and shop!

    • But that’s the best part! None of the good stuff is gone. You still warm up your heart and put it in your friend. Now you use a touch screen to “add” characteristics before that step. You place your heart on the monitor and drag positive traits to it. Then when you take it over to be stuffed, the employee knows what you added. Then you go through all of the traditional cuteness. 🙂

  2. Looks like so much fun! I can’t believe how much Build A Bear has expanded with their stuffies! Looks like there’s something for every kid and it makes it even more fun when you’re creating one of your favorite characters from a show!

  3. I had no idea how high tech Build-A-Bear has gotten. We have yet to go there with our kids but I think this would be a great adventure for my daughter for her 3rd birthday next month. Love that they have My Little Pony.

  4. Wow, it’s been years since I’ve been in a BaB store. I didn’t know they had My Little Ponies. My daughter is in love with Twilight Sparkle. I may have to take her there as a Christmas gift.


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