This week Disney Junior launched a new program aimed at spreading the joy of reading to children who have little to no access to books through its “Give A Book, Get A Book” program. I was introduced to the program during the Disney Social Media Moms Conference at Disneyland earlier this month at a breakfast event that included a hearing from a man whose life mission has been dedicated to encouraging children to read — LeVar Burton of Reading Rainbow.
Butterfly in the sky
I can go twice as high
Take a look
It’s in a book
A Reading Rainbow…
Give A Book, Get A Book
Through a partnership with First Book, Disney’s Give A Book, Get A Book program will provide for the donation of up to one million books to U.S. communities in need, and present families with free digital books from Disney Publishing Worldwide.
In addition to codes on specially marked Disney Junior products, Give a Book, Get a Book bookmarks with redemption codes will be distributed to visitors at participating public libraries and Radio Disney events throughout the summer.
With the help of families across the United States, Disney and First Book will donate up to one million books to help children discover reading.
LeVar wasn’t the only celebrity on hand to talk about the new program. Genevieve Goings, the sassy train conductor from Choo Choo Soul (on Disney Junior) with the best smile, led the moms is chorus of Choo Choo Soul’s theme song.
Of course, you don’t have to take my word for it…