From their site:
What is the offer?
For 24 hours on May 14, 2010, many of the rewards on Tropicana Juicy Rewards will be free. You do not have to spend points to get a great deal.*
What is not included?
Offers not included in this Deal of the Day:
– Norwegian Cruise Line offers
– EA SPORTS Active offers
Certain offers redeemed through printed coupons can only be used three times. If you have already printed and used one of these offers three times, you will not be able to use your FREE reward to print it again.
How does it work?
If you are already a Tropicana Juicy Rewards member, log into your account, search rewards, click “Get FREE Reward” when prompted and you’re good to go.
If you are not already a Tropicana Juicy Rewards member, create an account by clicking “Register” on the login page. Once registered, you can search and redeem as instructed above.