Just another reason I love Chipotle. Chipotle is sponsoring a “No Junk” campaign where they are encouraging people to forward their junk emails to them. For every 100,000 junk email received, they are donating $10,000 to The Lunch Box. The Lunch Box is a non-profit organization which works to help give approximately 32 million school children at 100,000 schools nationwide access to 100 school tested, junk-free recipes.
The Lunch Box is a web-based portal that enables all schools and school districts to make a healthy difference for all children in America by providing relevant information and the pragmatic tools necessary to make good food available for all kids.
The Lunch Box is in beta mode. When fully functional, it will provide the multi-faceted approach necessary to transition any processed food based K-12 school meal program to a whole foods environment where food is procured regionally and prepared from scratch for the student population. As a free resource, The Lunch Box will provide the essential “tools” for examining, learning about, and implementing this type of healthy meal program. From the “why” to the “how to,” The Lunch Box will offer a complete menu of choices for those seeking to implement program change in their schools and districts.
The campaign is set to run until August, or until they recieve 1 million junk emails which will meet their max donation of $100,000.