Fess up. Who watches the Big Game for football, and who watches it for the ads? Since our teams (the Bucs for me and the Pats for hubby) are out of the running, I am 100% in the later category. Bring on some cool ads!
One of the ads during the Big Game will include Coca-Cola’s new ad entitled “Mirage.” But this is no ordinary ad spot, this ad will lead viewers to go online to vote for the winner.
The ad follows three factions of characters – a band of Cowboys, a gang of “Badlanders” and a pack of Vegas-style Showgirls – as they chase after an elusive bottle of Coca-Cola. The winner of the race is entirely up to fans who log on to CokeChase.com to vote for their favorite faction and slow down their fictional foes by initiating fun acts of sabotage.
At the end of the Big Game, the fans’ actions will determine how the storyline plays out and which one of three ads will air following the final whistle.
Who will win? The Cowboys, the Badlanders or the Showgirls?
Check out the ad for yourself and then visit CokeChase.com to cast your vote.
I have decided to go with my daughters line of thinking and throw my support behind the Showgirls because they are wearing pink. (Hey, it’s a logical reason for a four year old, and I am supportive.)
Much like a choose-your-own-ending book after the winner is chosen and revealed, fans who Like or Follow the Coke Chase can check out the alternate endings to see how the desert-based chase could have concluded if another group had reached the bottles of Coke first.
Voting for the chase is already underway, so cast your vote. Be sure to throw some sabotage in the way of your opponents too, perhaps a game of double dutch? (Go play, you will see what I mean.)
For a little added incentive, how about a giveaway?!
One lucky reader will receive a Coca-Cola prize pack & $50 Domino’s gift card (total value of $100).
To enter – Please use the Rafflecopter form below to take advantage of your entry opportunities.
MANDATORY ENTRY MUST BE LEFT AS COMMENT ON BLOG POST BELOW– then you can check off in Rafflecopter that you did it. Otherwise, all other entries will be invalid. (Click instructions for what to comment about.) *** PLEASE be sure to read instructions in Rafflecopter form as to what to comment about.***
The prizes for this giveaway were furnished by The Coca-Cola Company, and The Coca-Cola Company provided promotional consideration for my participation in this program; however, The Suburban Mom is fully responsible for this giveaway. All opinions expressed in the post are my own and not those of The Coca-Cola Company.